Mauro Minelli

Partner, Dr. rer. oec.

Studied psychology, education and science and economics. Thesis under Prof. R. K√ľhn and Prof. N. Semmer on the subject of "Leistungstreiber im pers√∂nlichen Verkauf"

  • Founded and manages effex
  • Many years of experience as a consultant, research and advisory focus in the fields of: Behavior-oriented guided selling, sales training, performance metrics in sales and production, and designing and evaluating training concepts
  • Lecturer at the universities of Bern and Neuenburg
  • Awards for particularly application-oriented and practically-related research
  • Various publications

Publications

Books

  • Minelli, M. (2008). Verhaltensorientierte Verkaufsf√ľhrung, ProMES: Eine wirkungsvolle Form des Sales Coachings. Wiesbaden: Gabler.

 

Articles

  • Minelli, M., Walliser, F., Tschan, F., Herzog, W., & Semmer, N. K. (2002). ProMES in a Swiss School: Effects of Priority Information in Feedback. In R. D. Pritchard, H. Holling, F. Lammers, & B. D. Clark (Ed.), Improving Organizational Performance with the Productivity Measurement and Enhancement System: An International Collaboration (pp. 87-104). New York: Nova Science Publishers .
  • Semmer, N. K.; Tschan, F.; Kathrin, K.-S.; Minelli, M.; Walliser, F., Dunckel, H.; Jerusel, S. (2002): The Dark Side of Accurate Feedback: Some Side Effects of a Tailor-Made System for Measuring Work Performance. In R. D. Pritchard, H. Holling, F. Lammers, & B. D. Clark (Ed.), Improving Organizational Performance with the Productivity Measurement and Enhancement System: An International Collaboration (pp. 147-163). New York: Nova Science Publishers.